Even companies that seem to be at the forefront of the digital age are not taking full advantage of their resources. While they may be instituting all of the latest marketing trends, most are ignoring the data that those efforts are helping them collect.
Data Science Requires a Vast Amount of Data
In fact, there are several ways to collect and analyze data in smaller clusters. By looking at the speed at which data was collected, you can get a snapshot of current consumer trends. Looking at a variety of data, on the other hand, tells you how your consumers are finding you and what they’re looking for. Even a history of data can give you insights that you would not otherwise have obtained.
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